Water.org Launches Get Blue Campaign With Gap, Starbucks and Amazon to Fund Water Loans
The nonprofit begins a consumer campaign Monday that ties purchases at three major companies to water-access loans. More than 2 billion people lack safe water at home.
fortune.comOrg is launching the Get Blue campaign on Monday to link everyday purchases at Gap, Starbucks, and Amazon to water-access financing in low-income communities. The nonprofit, co-founded by actor Matt Damon and engineer Gary White, is expanding its WaterCredit model through corporate partners that already use large volumes of water. Gap Inc.
Consumed 28 billion liters of water in 2024. org.
25 per purchase through July 7. A single cup of Starbucks coffee carries a virtual water footprint of roughly 140 liters. 3 billion gallons, and Starbucks has set a target to reduce its total water footprint by 50 percent by 2030.
7 billion gallons in primary water consumption. Alexa+ users can trigger a $5 donation by voice command at no cost. org.
AWS, which accounts for 53 percent of the company’s progress toward water-positive operations by 2030, has improved water-use efficiency by 40 percent over three years. Ecolab is pledging $1 million through its foundation, with $500,000 provided immediately and the remaining $500,000 tied to helping customers achieve 255 billion gallons of water savings this year.
AccuWeather, Ripple, and TikTok are also part of the coalition.
Org’s microfinance partners in emerging markets. More than 2 billion people—roughly one in four globally—lack access to safe water at home. Under the WaterCredit model, $5 funds access for one person and $25 funds access for a family.
The loans repay at a 98 percent rate, allowing repaid capital to fund additional loans. org says it has reached more than 90 million people and is targeting 200 million by 2030. To promote the campaign, Matt Damon performs a rap video under the name “The Nomad” with Grammy-winning producer Hit-Boy and songwriter Teddy Walton.
A companion TikTok challenge called #GetBlue invites users to film themselves changing one item blue and nominate others. org’s CEO, said: “When brands join us, they invite their communities into this work. S.
