Wonder to Test AI-Driven Personalized Meal Service Using Blood Biomarkers and User Goals

Marc Lore has used artificial intelligence and a blood test to direct what he eats for three meals each day over the past year. When not eating at a restaurant, every meal he consumes is AI-directed. The AI used data from a blood test to plan his breakfasts, lunches and dinners.

The system kept Lore healthy and kept his blood biomarkers in check. "When I first started, it was kind of weird because the thought of not thinking about what you want to eat is kind of strange," Lore said. He added that the AI-directed meals were more consistently healthy than if he fed himself.

Lore hopes to roll out a beta test of the AI meal model this fall at Wonder food halls. "We'll come to your house, we'll take your blood, check your biomarkers, we'll take your body composition," he said. Users would be able to set how much they want to spend on food and enter their health goals, then get meals delivered automatically from Wonder food halls.

Wonder will eventually deliver groceries portioned to prepare specific meals. "You can just let it go, and we'll autonomously feed you 21 meals a week," Lore said. Business Insider reported that Wonder has opened roughly 120 locations primarily in the Northeast.

The company acquired Grubhub. It also acquired Blue Apron. Wonder locations serve food from several different restaurant brands each backed by a celebrity chef. Wonder is using AI for Wonder Create, a service that lets influencers create their own restaurant concepts including branding and menu items.

"We really like the fact that each influencer has their own followers that they're sending to Wonder, so we don't have to do any marketing," Lore said. com. com to Amazon.

Com to Walmart. Lore left Walmart in 2021. In late 2021 he started using food trucks to cook gourmet meals outside customers' homes in New Jersey suburbs. Wonder later switched from food trucks to its current food-hall model.

Wonder's latest funding round valued the company at about $7 billion, Bloomberg reported. Business Insider reported that Lore told the details of his AI eating regimen and expansion plans on Semafor's "Compound Interest" podcast in an episode published on Thursday.