2026 Entertainment Marketing Summit Adds Speakers for April 22 Event in Los Angeles

Variety announced additional speakers for the 2026 Entertainment Marketing Summit on April 16, 2026. The event is scheduled for April 22, 2026, in Los Angeles and is presented by Deloitte. The expanded speaker lineup includes actress and Love Island USA host Ariana Madix, who is also co-founder of Something About Her, and celebrity makeup artist Patrick Ta, founder of Patrick Ta Beauty.

Both will participate in a session focused on brand building, platform scaling, and activating followings for creative and business opportunities. Dalia Ganz, executive vice president of marketing and artist development at Warner Records, will join Carter Gregory, a content creator and music executive; Todd Lichten, head of entertainment and lifestyle partnerships at Roblox; and Brent Mitchell, vice president of social media and influencer marketing at Sephora.

They will discuss leveraging creators and social platforms as marketing tools for entertainment and consumer brands.

Alex Merchan, chief marketing officer at LA28, will speak with Michelle McGuire, chief data and AI officer at Deloitte US, about technology shaping the delivery of the LA28 Olympic and Paralympic Games to fans. Don McGuire, chief marketing officer at Qualcomm, will join Jasmine Jacks, principal of Deloitte Consulting LLP, to discuss how artificial intelligence accelerates brands to move at the speed of culture.

Jennifer Maas, senior TV business and games reporter at Variety, will moderate the conversation titled "Where Fandoms Collide and Culture Is Rewritten," featuring Andrea Isaac, managing partner at Havas Play, and Juliet Tierney, senior vice president of partnerships and culture strategy at Havas Play.

The "In the Director’s Chair: Brand Storytelling Masters" panel will include Marianna Hewitt, co-founder of Summer Fridays; Nic Paul, co-founder and president of Spotter; Margaret Walker, executive vice president of entertainment marketing at NBCUniversal; Nicole Parlapiano, chief marketing officer at Tubi; Claudine Cheever, chief marketing officer at Pinterest; and Jasmine Taylor, vice president of brand marketing at Instacart.

Jack Harris from Innovative Artist Creators will share insights on the current state and future of the creator economy and Innovative’s creator representation business. Keynote conversations will feature Pam Abdy, co-chair and CEO of Warner Bros.

Motion Picture Group, and Tina Knowles, businesswoman, fashion designer, art collector, philanthropist, and activist. Deloitte is the presenting partner of the summit, with NBCUniversal as a premier partner. Havas Play and Innovative Artists serve as official partners, while Discord, NVE Experience Agency, Spotter, StackAdapt, and Vizio are supporting partners.

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