Amazon Expands 30-Minute Delivery Service to Major U.S. Cities
Amazon Now became officially available to millions of shoppers across the United States on May 12, 2026, after a limited test run. The service is now widely available in Atlanta and Dallas-Fort Worth in addition to Seattle and Philadelphia, with expansions planned for seven more cities.
pymnts.comAmazon Now is officially available to millions of Amazon shoppers across the United States as of May 12, 2026. Following a limited test run in parts of Seattle and Philadelphia that started in December 2025, the 30-minute delivery service is now also widely available in Atlanta and Dallas-Fort Worth.
The service will soon expand to Austin, Houston, Minneapolis, Orlando, Phoenix, Denver and Oklahoma City.
There are currently thousands of items eligible for 30-minute deliveries via Amazon Now. Items eligible for Amazon Now 30-minute delivery include fresh milk and produce, over-the-counter medicines, household essentials like laundry detergent, and even small electronics such as AirPods or HDMI cables.
In cities where the service is available, shoppers will see a “30-Minute Delivery” option on the Amazon home page and mobile app, and eligible items will show up as available with Amazon Now in search results.
99 per order for non-Prime members. 99 fee for non-Prime members. The newly expanded service was created to help Amazon compete with companies like DoorDash and Instacart.
Amazon has provided same-day one or two-hour deliveries since 2014. Amazon's same-day delivery service was initially offered through its mobile app, then expanded to a dedicated Prime Now website before being folded into the main Amazon website in 2021. Amazon shut down its Amazon Today service in October 2024.
Amazon Today offered same-day deliveries for products from shopping malls and standalone brick-and-mortar retailers. The Verge reported these details in an article written by Andrew Liszewski and published on May 12, 2026 at 1:34 PM UTC.
Key Facts
Story Timeline
6 events- May 12, 12:03 PM ET
2 new sources added: @YahooFinance, TechCrunch
2 sources@YahooFinance · TechCrunch - 2026-05-12
Amazon Now officially available nationwide and widely available in Atlanta and Dallas-Fort Worth
1 sourceThe Verge - 2025-12
Limited test run of Amazon Now began in parts of Seattle and Philadelphia
1 sourceThe Verge - 2024-10
Amazon shut down its Amazon Today service
1 sourceThe Verge - 2021
Same-day delivery service folded into main Amazon website
1 sourceThe Verge - 2014
Amazon began providing same-day one or two-hour deliveries
1 sourceThe Verge
Potential Impact
- 01
Prime members gain lower-cost access to 30-minute delivery of everyday items
- 02
Broader availability of rapid delivery in seven additional major U.S. cities within months
- 03
Increased competition for DoorDash and Instacart in same-hour grocery and essentials delivery
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