Disney Cruise Revenue Reaches $3 Billion but Net Profit Falls 12.9 Percent

Disney's cruise operations generated $3 billion in revenue for the first time in the year to September 27, 2025, Fortune reported. The 20.3 percent increase followed the December 2024 launch of the Disney Treasure, the sixth ship in the fleet. The company has historically declined to break out cruise figures in its U.S.

Earnings releases. The ships belong to the Experiences division, which produced 57 percent of Disney's $17.6 billion operating income and nearly 40 percent of its $94.4 billion revenue in 2025. Global cruise passenger volume reached a record 37.2 million that year.

Disney carried an estimated 1 million passengers, or 3.1 percent of the market. Net profits at the cruise line declined 12.9 percent to $302.7 million. Staff costs rose 31.4 percent to $437.2 million after the addition of 1,765 employees.

The higher expenses reflected one-time costs tied to fleet expansion, including pre-operational work on the Disney Destiny and Disney Adventure. The cruise line is owned by Magical Cruise Company, a London subsidiary chosen for U.K. tonnage tax rules that base liability on fleet net tonnage rather than income.

The Disney Magic and Disney Wonder were built at the Fincantieri yard in Italy. The Disney Adventure, acquired for $44 million after its prior owner entered administration, launched in Singapore in March with a 10-minute drone and fireworks show. Jeff Swindell, senior vice president of finance at Disney Signature Experiences, said the company remained highly profitable while managing growth costs.

He stated that the firm sees great growth potential in Asia and expects to maintain strong profitability in 2026 from added capacity. Disney plans five more ships by 2031 as part of a $60 billion investment in Experiences, with 20 percent allocated to cruises. One new vessel will be financed, owned and operated in Japan by Oriental Land Company.