Dos Equis Runs Fan Contest for Most Interesting Man Slogans Amid Declining U.S. Beer Market
The Heineken-owned brand will select three fan-submitted lines for a national TV commercial airing during college football season. One winner will be chosen each month from May through July.
ForbesDos Equis is inviting fans to submit original “legend lines” for The Most Interesting Man in the World, with three winning entries scheduled to appear in a national TV commercial during college football season. Fans can enter by commenting on official social posts, including the brand’s Instagram contest post.
One winner will be selected each month from May through July, and the selected comments will become part of the brand’s next national TV campaign.
Prizes include VIP access to Fuerza Regida’s “This Is Our Dream” stadium tour, a specialty dining experience curated by Phil Rosenthal, and a college football game arrival with The Most Interesting Man. ” Dos Equis is a Heineken-owned Mexican beer brand.
U.S. Beer market showed contraction in 2025. S. 7 percent, according to the Brewers Association. 8 billion.
U.S. beer market by retail dollars. Imported beer accounts for nearly 18 percent of all beer consumed in the United States, the Beer Institute said.
In its 2025 full-year results, Heineken said Dos Equis, Tecate Original and Indio delivered steady low-single-digit volume growth within its Mexico portfolio. Candace Youde, Cofounder of élever, said premium beverages often become one of the most shared parts of events on social media, helping reinforce brand cultural relevance.
