High-End Pouches and Straws Marketed as Carriers for Electrolytes and Nicotine Pouches Gain Popularity on Instagram
Multiple brands sell magnetized leather pouches, spring-loaded straws and related gear on the platform, often demonstrating use with electrolyte powder while facing questions over potential drug paraphernalia. Meta is investigating several accounts after being contacted by WIRED. Companies maintain the products are intended for legal substances such as nicotine pouches, cacao and perishables.
rte.ieInstagram is filled with advertisements for high-end accessories that brands present as carriers for electrolyte powder or legal substances but that visually echo tools long associated with powdered drugs. A video advertisement for the SLYD pouch shows a person loading a small quantity of a powdered substance into the small leather pocket with a magnetic clasp priced at $39.
” SLYD mostly touts its sleeve as a convenient carrying case for nicotine pouches.
The makers of the SLYD pouch did not respond to a request for comment. An online store called Magic Items sells a magnetized leather pouch called a Wildcard priced from $60 to $100. The Wildcard is stamped with the logo of a rabbit in a jester hat.
Magic Items posted on Instagram demonstrating the Wildcard with electrolyte powder. ” FattyPack has posted a demonstration on Instagram on how to attach a key to its bag. A FattyPack representative said via Instagram DM: “Since we don’t promote our product for drug use, we’ve had zero issues with Meta ads.
Bumpskē is a stainless-steel gadget. Bumpskē’s Instagram page was removed after WIRED reached out to Meta for comment. Bumpskē has just two followers on TikTok. Snogo sells spring-loaded designer straws that can be worn as necklaces.
Snogo sells an all-in-one product that functions as both a bump straw and carrying case. Snogo sells a bedazzled $110 ballcap with special pockets for stashing a straw and money. Snogo’s Instagram account was deleted after WIRED contacted Meta for comment.
Rachel Froehlich is executive customer care manager at Snogo. ” A Meta spokesperson named Erica Sackin told WIRED that the company is investigating a number of the brand accounts mentioned in the article. Meta routinely conducts sweeps to crack down on users who violate their policies on illicit drugs.
TikTok did not immediately respond to a request for comment on the Bumpskē and Snogo pages. Wired reported that though the products are presented as carriers for electrolytes, nicotine pouches or cacao, many of the demonstrations, inscriptions and marketing images invite a different interpretation.
The report noted that comments on some posts openly reference drug-related concerns such as whether a dog could smell through the pouch.
Key Facts
Story Timeline
5 events- 2022
Magic Items states something changed and later invented the Wildcard pouch
1 sourceWired - Prior to 2026-05-14
Brands including SLYD, Magic Items, FattyPack, Bumpskē, Snogo and Soft Landings post product demonstrations and marketing on Instagram
1 sourceWired - 2026-05-14
WIRED contacts Meta regarding multiple brand accounts
1 sourceWired - 2026-05-14
Bumpskē and Snogo Instagram accounts are removed or deleted
1 sourceWired - 2026-05-14
Meta spokesperson Erica Sackin confirms the company is investigating the accounts
1 sourceWired
Potential Impact
- 01
Several brand Instagram accounts were removed or deleted, reducing their primary marketing channel
- 02
Meta has initiated investigations into multiple accounts for potential violations of illicit drug policies
- 03
Brands maintain plausible deniability by referencing legal uses such as electrolytes, nicotine, cacao or perishables
- 04
Continued presence of similar products on Instagram despite Meta's routine sweeps
Transparency Panel
Related Stories
thesouthafrican.comSouth African Researchers Develop Quantum and AI Tools for Cybersecurity
Scientists and startup companies in South Africa are applying quantum communication and AI-powered tools to address rising global cyber threats. The work focuses on strengthening data protection methods.
EuronewsWorld Urban Forum 2026 Draws 57,000 Participants from 176 Countries
The 13th World Urban Forum concluded with discussions on housing, climate resilience and urban governance. Organisers reported that the sessions informed future strategic priorities.
theverge.comTrump Mobile website still lists T1 phone as American-made
The product page for the T1 phone continues to describe the device as American-made. The Verge reported that the site may conflict with FTC advertising rules. The phone was announced in June 2025.