Prediction Markets Draw New Bettors Ahead of 2026 World Cup
Prediction markets such as Kalshi and Polymarket have grown in popularity since the last World Cup. Bettors can now wager on match outcomes and tournament results through these platforms. The 2026 tournament marks the first major soccer event since their expansion.
thehindubusinessline.comPrediction markets have expanded their user base since the previous World Cup, offering a new method for placing wagers on soccer matches and tournament results. Kalshi and Polymarket are among the platforms that have increased in visibility. These services allow participants to buy and sell contracts tied to specific game outcomes.
The platforms recorded higher trading volumes during recent elections and other events. Organizers of the 2026 World Cup have not announced any changes to betting policies.
U.S. state laws continue to govern the operation of prediction markets. Some jurisdictions permit the platforms while others maintain restrictions on sports-related contracts.
