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Spotify to Reserve Concert Tickets for Top Fans Starting This Summer
Spotify will reserve tickets for top fans of select artists on newly announced tours. Eligible fans in the U.S. will receive an email and in-app notification to purchase two tickets during a dedicated window.
May 21, 11:28 AM·1m read1 source
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Spotify will reserve tickets for top fans of select artists beginning this summer. The company said it will use signals such as streams, shares, and other activity to identify eligible fans. U.S. to receive an offer. Eligible fans will get an email and an in-app notification to buy two tickets during a dedicated window of around a day.
Spotify said users can choose any date, location, and seats on the tour, subject to availability. The company will facilitate the sale, but users will complete the purchase on a partner website.
Spotify said there will be more superfans than seats available, so not every fan will receive an offer. The company stated it will monitor activity to prevent users from gaming the system with bots or AI agents. By inviting only validated fans, Spotify said it aims to direct more tickets to fans rather than scalpers.
The program will start with select artists and gradually expand to tours of different sizes. Spotify has added live event discovery features in the past year, including the ability to follow venues and find nearby concerts through a playlist. 5 billion in ticket sales for artists since experimenting with direct sales in 2022.
