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Startup raises $320 million for video game data in AI training
General Intuition closed a $320 million funding round. The New York-based company plans to use gaming data to train models that understand physical movement.
Jul 8, 1:47 PM·1m read1 source
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General Intuition raised $320 million in a funding round announced July 8, 2026. The company said the capital will support development of world models trained on video game data. The startup argues that large language models excel at text but struggle with spatial and temporal understanding. It claims gaming data can supply the missing physical context needed for more general intelligence.
Company background General Intuition spun out of gaming platform Medal TV.
It is based in New York and was valued at $2.3 billion after the round. Coatue led the investment. Eric Schmidt, researchers at MIT, and researchers at Google DeepMind also participated.
Podcast discussion CEO Pim de Witte appeared on TechCrunch's Equity podcast to discuss the approach. He addressed how gaming data could advance physical AI and robotics applications. De Witte also addressed ethical considerations if the models are later used in defense contexts.
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