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Top 50 Creators Earned $1.02 Billion in Past Year
The 50 highest-earning social media creators collectively brought in $1.02 billion over the past year. Earnings rose 20 percent from the prior period and 80 percent from the 2022 total.
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The 50 most-followed creators across YouTube, TikTok, Instagram and other platforms earned a combined $1.02 billion in the past year, according to Forbes data released June 24, 2026. That figure is 20 percent higher than the $853 million recorded the previous year and 80 percent above the $570 million total from the first list in 2022.
Several creators now operate teams of more than 100 people and produce scripted series, feature films and live events. Two recent theatrical releases based on online series each exceeded $260 million in worldwide ticket sales. Mark Rober and Ms. Rachel placed educational programs on Netflix, while MrBeast launched the second season of Beast Games on Amazon Prime.
MrBeast ranked first with $300 million in earnings and 873 million total followers. Dhar Mann placed second at $65 million with 171 million followers and a staff of 200. Steven Bartlett reported $52 million, Markiplier $38 million and the duo Rhett & Link $37 million.
Charli D’Amelio earned $18 million, Druski $20 million and IShowSpeed $30 million. Creators also announced new brand partnerships and content deals during the period covered by the ranking.
