science
Life insurance company offers rewards for healthy habits
John Hancock's Vitality program gives policyholders points for activities such as gym visits and preventive screenings. Points can be redeemed for gift cards, retail discounts, and lower premiums of up to 25 percent.
May 25, 5:00 AM·1m read1 source
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A life insurance company is offering discounts and rewards to policyholders who track and improve certain health behaviors. The Vitality program from John Hancock awards points for gym visits, purchases of healthy foods, sleep tracking, and preventive medical screenings.
Points can be exchanged for discounts on smartwatches, Amazon and Starbucks gift cards, hotel stays, and savings at retail stores.
Program structure and tiers Policyholders advance through membership levels from bronze to platinum as they accumulate and sustain activity. A digital prize wheel allows members to spin for additional rewards after meeting activity targets. Customers who select certain program versions can receive premium reductions of up to 25 percent.
Company rationale John Hancock CEO Brooks Tingle said the program shifts the focus from preparing for death to supporting longer, healthier lives. He stated that healthier customers pay premiums for more years, which benefits the company's finances.
External perspectives Cardiologist Dr.
Dariush Mozaffarian collaborated with the company on food-related incentives and said the game-like elements can increase engagement. Samir Sinha said evidence is still limited on whether such programs extend lifespan, though sustained behavior changes could produce longer-term benefits.
Financial planner Matt Hudack, a program participant, said the rewards have made discussions about life insurance more positive with clients.
